‘Twas June 2006 when Glaxstar worked with Mozilla to author the Joga.com companion for Firefox it was developed for a Nike/Google collaboration for the Fifa World Cup Football tournament (soccer to the US)
Existing Firefox users could install an add-on into their browser and new-to-Firefox users could download a bundled Firefox distribution. This project was pretty much the first time that Mozilla had offered an extension+Firefox bundle based on a third party service before to my knowledge.
Its was a ride! Work began just four weeks before kick-off, its was quite nerve racking to only get our hands on the actual live data feed from the Google Bangalore guys just 24 hours before kick-off (till this point we’d been working on dummy static data formats) and then to top it all off our first beta test of actual data feeds was during the first game of the tournament!
I remember sitting at home watching the first game while IM’ing live with Firefox usability and UI lead, Mike Beltzner in Canada who was watching the same game live in Toronto from a BBC satellite feed and Ray who was also at home watching the match and the feed from Google. We were pinging each other as the game progressed, making sure the alert mechanism was working properly in the browser, Goals yellow cards, red cards, half time, full time, there was a big list of event alerts to test and we had to wait for each one to happen live before we could test to see if it worked properly, happy days!
Suffice to say I think we all “lived the game†pretty much for most of the tournament, it was an intense experience. As the downloads grew the companion hit QPS (queries per second) predictions pretty quickly. Glaxstar rushed live updates to cope with demand by changing the throttling of the server calls in the companion more than once! I don’t think Ray and I had much sleep as we worked on PDT time from the UK.
At its peak the new download rate for the extension/bundle was running at hundreds of thousands of downloads per day, figures talked about were over 2 million active users per game. Its all in the game!
The theme switcher for this add-on proved to be popular, to explain, with it users could change the theme of Firefox by selecting their team from a drop down menu. Shooting forward to today (June 07) and I’m pleased to see this feature has more recently been built upon and is not a pilot add-on by Chris Beard called personas , it rocks you should try it out, it has big potential imo.